WILLINGBORO, NJ – The Township of Willingboro is thrilled to announce a partnership with Horizon Blue Cross Blue Shield of New Jersey and National Fitness Campaign (NFC), to bring an outdoor Fitness Court® and digital wellness programming to Willingboro. The Fitness Court Studio® is located right next to the Township’s outdoor track, near the rear of the Kennedy Center, 429 John F. Kennedy Way. A ribbon cutting, to mark the official opening of the facility, will be held on Friday, September 5th at 10:00 am.
This Fitness Court Studio® was developed to expand free access to high-quality workouts and create equitable access to exercise for communities across the region. The Fitness Court Studio® is the world’s best outdoor gym that lets users leverage their own body weight to get a complete workout using seven exercise stations. Created for adults of all abilities aged 14+, the Fitness Court Studio® workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court® App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience.
Willingboro is one of the first few Campaign Partners building a network of Fitness Courts across the state, with the help of Horizon Blue Cross Blue Shield of New Jersey. This is the first location in Burlington County.
“Having the Fitness Court in our community truly reflects our ongoing commitment to providing our residents with free, accessible opportunities to live healthier and more active lives,” said Samantha Whitfield, the mayor of Willingboro Township. “This is a great opportunity to not only strengthen individual wellness but also the overall vitality of our community.”
Investing in Fitness Courts is another way Horizon is working to empower our members to achieve their best health, while partnering with community organizations to build a healthier New Jersey,” said Gary D. St. Hilaire, Horizon’s President and CEO. “As New Jersey’s hometown health insurer, we’re focused on making good health more affordable and more accessible. The opportunities created by our partnership with National Fitness Campaign builds on Horizon’s ninety-year history of supporting local organizations and improving the health of New Jersey’s communities.”
“We are excited to have Willingboro join us in the journey to improve health and wellness as we work to make a powerful and long-lasting impact on health outcomes and happiness by building healthy communities across America,’’ said Mitch Menaged, founder of National Fitness Campaign. “The addition of the outdoor Fitness Court®, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the community.”
Residents and community members are invited to attend the launch event on Friday, September 5th at 10:00 am to be a part of ribbon cutting festivities which include remarks from Willingboro Township officials and county dignitaries, fitness court demos and classes, and an opportunity to test out the equipment. Light refreshments will be served.
Community members can look forward to a variety of events and activities designed to encourage participation and education around physical fitness and mental health. More details about upcoming programs and events will be shared soon.
